Toy Wars by G. Wayne Miller Times Books Copyright 1998 ISBN 0-8129-2984-5
Besides writing a very insightful examination of the toy industry, Toy Wars also delves into some areas of the Sunbow series, like Jay Bacal and Tom Griffin's animated comic book commercial presentation for Hasbro CEO Stephen Hassenfeld (p. 35-36) and G.I.Joe co-executive producer Margaret Loesch's background and involvement with Transformers and Mighty Morphin Power Rangers (p. 139-145).