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  -- Gung Ho (after a base commander tells the Joe not to scoff his country's legends)
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December 7, 1986 - Los Angeles Times
"G.I. Don" by Pat H. Broeske
"The younger brother of Duke, a pivotal member of the G.I. Joe special forces unit, Falcon is a 'bad boy' who must 'prove to his brother, and the world, that he can be a good guy.' This, according to a rep for the film (from Sunbow Productions). 'Falcon joins the unit to prove himself. It's the perfect Don Johnson character.'"

"Says Sunbow , 'Joe' will be seen sometime in the spring, either as a miniseries or a feature."

The author also noted that Don Johnson recorded his parts in March 1986.

May 12, 1987 - The Wall Street Journal
"Glut of Cartoon Shows Prompts Producers To Search for New Markets and Partners" by Laura Landro
Due to the increase in the number of children's animated TV series and a decrease in ratings, production studios talk about how they are trying to survive. Landro wrote: "Younger animation companies such as Dic and New World Pictures Inc.'s Marvel Productions unit also say that linking up with toymakers is a way to break into a market long dominated by a few big companies such as Walt Disney, Warner and Hanna Barbera. 'To get on the map, we collaborated with others,' says Margaret Loesch, president of Marvel Productions, which produces G.I.Joe for Hasbro."

The article also stated that ratings based on percentage of TV households with children ages 2-11 dropped from 11.5% to 7.1% during the period of February 1986 to February 1987 for G.I.Joe.

April 28, 1988 - The Wall Street Journal
"Toy Makers Lose Interest In Tie-Ins With Cartoons" by Joseph Pereira
Besides providing a brief history of the toy-based animated TV series and interviewing Hasbro CEO Stephen Hassenfeld and Filmation's president Lou Scheimer, Pereira wrote: "Simply put, using cartoons to boost sales of the toys on which they are based -- the industry's favorite marketing gimmick for the past five years -- no longer works for many toys. As a result, most toy companies are getting out of the toy-based cartoon business."

He noted that at one point "a number of the tie-in toys had done well, most notably Hasbro's G.I. Joe (with sales of $148 million last year)," however, due to the glut of toy-based animated, the viewer is unable to distinguish one toy from another at the toy store.

February 6, 1989 - The Wall Street Journal
"After 25 Years, Toy Maker Enjoys Fortune of Soldier But G.I. Joe's Manufacturers, A Pacifist Lot, Don't Plan Much Birthday Hoopla" by Joseph Pereira
The author wrote: "Frank Paur, an animation artist who worked on G.I. Joe cartoons for television in the mid-1980s, recalls being instructed by Hasbro officials to depict violence, but not its consequences, on the show. 'They laid down some guidelines for me,' recalls Mr. Paur. 'They told me, "you can have all the firepower you want, but please: no one gets killed or injured. No nuclear bombs, no bullets; only laser beams."

"'It was funny,' he adds. 'Even the sharpshooters had to shoot at an object like a boulder that would fall on the enemy's head and knock him unconscious.'"

April 27, 1998 - Dow Jones News Service
"Sony Wonder Buys Sunbow"
Sony Music's Sony Wonder unit purchased the New York-based Sunbow Entertainment LLC. Terms were not disclosed.

Toons: The Animation Magazine Winter 1999
"Toy Story: A Look at Action Figures from Years Past - G.I.Joe: A Real American Hero" by Dallas Middaugh
Includes five paragraphs that detail the history of the toy line from the late 1970s up to 1983 and mentions some of the characters, like Duke, Scarlett, Snake Eyes, the Baroness, Destro and Cobra Commander.

After requoting Frank Paur from the Wall Street Journal (Feb. 6, 1989), the writer added: "Despite this [lack of violence], or maybe because of it, the show was cool and immensely popular with kids. Quality animation combined with good stories to create an unbeatable combination. But the most crucial part of the equation was how well the characters were defined. With a cast of over one hundred characters, every individual in G.I.Joe managed to have a defining moment, such as Snake Eyes' willingness to expose himself to life-threatening radioactivity to complete a vital mission."

Mr. Middaugh mentions that two miniseries were produced before Sunbow and Hasbro created two full seasons of episodes, however, he misstakenly states that 90 (instead of 95) episodes were created prior to the movie.

Next to the article was a list titled "Everthing I need to know I learned from G.I.Joe," which included lessons like: "Cobra Did It - If anything goes wrong, Cobra's behind it. When Cross Country's tape deck goes missing in one episode, it was stolen by Cobra Commander's robotic pet rat." The episodes noted as featuring a life lesson are "Skeletons in the Closet," "Into Your Tent I Silently Creep," "Cobra's Creatures," "Money to Burn," "Where the Reptiles Roam" and G.I.Joe: The Movie.

Toyfare: The Toy Magazine #36 - August 2000
"Toy Story: A Look at Action Figures from Years Past - G.I.Joe: A Real American Hero" by Dallas Middaugh
As in his previous, Mr. Middaugh recaps the history of the G.I.Joe toy line. Middaugh wrote: "With comic pages in hand, Hasbro created a series of animated commercials to hype the new G.I.Joe.

In just a few years, this practice wouldn't be such a big deal, as He-Man and Transfomers would have entire half-hour cartoons devoted to them. But in 1982, the government didn't permit the creation of a cartoon around a toy. Commercials, on the other hand, were unregulated. In fact, many of the commercials advertised not the toys, but the comic book. They were the first TV ads for comics, and they made Marvel's G.I.Joe one of the best-selling books ever." "The full cartoon debuted in 1984 (sic) and it helped Joe comics and figures become even more successful."

Please note that if the term "full cartoon" is meant to describe a season of episodes, then the year should be 1985; however, if the term is describing the first miniseries, then 1983 is the correct year.

Source: Wizard Magazine #121 - October 2001
by Wizard Staff: Justin Aclin, Mikey Bencic, Mel Caylo, Mike Cotton, Brian Cunningham, Deanna Destito, Justin Jones, Christopher Lawrence, James McDonough, Casey Seijas, Andy Serwin, Suzanne Wu
Excerpt From a list of top 100 cartoons of all time:
7. G.I. Joe: A Real American Hero Cool Factor: The memebers of G.I.Joe took part in globe-spanning adventures, laden with fast-paced action and nail-biting intrigue, all without causing any serious bloodshed (or any bloodshed whatsoever)."

"Ignoring the fact that the world's foremost agents - whether sharpshooter, hotshot fighter pilot or ninja - never actually hit anyone with their ultra-cool weaponry, G.I.Joe was still a daily dose of high-adrenaline excitement, kind of like a half-hour James Bond movie...minus the Bond women, of course. At its corps...err, core, the series was intrinsically simple - good, red-blooded American heroes facing off against the hissing (literally, in the case of Cobra Commander) forces of evil. The series' animators managed to make each and every character unique, which was quite a feat considering the show featured more than 100 different individuals. What's more, each character had a brief period in the spotlight, too; a shining moment - a task they had to perform or a decision they had to make - which distinguished them from the rest of the pack. Now you know why G.I.Joe is so cool. And knowing is half the battle..."

Excerpt from "Cartoon Heaven: The 10 Hottest Babes in 'toons"
5. Baroness: "Black leather, raven-colored hair, eastern European accent, and a dominant personality. Yum."

Jan 25: G.I.Joe Examined on Podcasts
Jan 25: Buzz Dixon Interview
Jan 25: Paulsen Annie Nomination & Dini on Batman Comic
Jan 12: Sgt. Slaughter Signing in Atlanta
Jan 11: G.I.Joe to Return on G4
Dec 30: Paramount Movie Reviewer Plugs JoeGuide.com

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